Reliable Supply
for Europe.
Alserd connects European buyers with quality-sourced vanilla and charcoal from Southeast Asia, built on direct sourcing, clear communication, and a partnership-first approach.
Alserd is an independent, Germany-based trade business specializing in import and export, product sourcing, and partnership-building between Europe and Southeast Asia, with the goal of creating lasting value for customers, suppliers, and the communities we work with.
“To become a trusted bridge between producers in Southeast Asia and European markets, through responsible trade and fair partnerships.”
- Import & Export
- Product Sourcing
- Marketing Support
- Strategic Partnerships
- Deliver reliable products and honest communication to European customers.
- Build transparent, long-term partnerships, not one-off transactions.
- Support supplier growth and access to European markets.
- Grow sustainably, at a pace that protects quality and trust.
Our Products
Quality-focused sourcing from Indonesia, prepared to meet import requirements for Germany and the European Union.
Vanilla Products
Beans, paste, extract, and powder, sourced from Indonesian growers. Multiple grades available on request.
View Details →
Charcoal Products
BBQ briquettes and shisha charcoal for restaurants, retailers, and private label brands across Europe.
View Details →Our Approach
The principles that guide how we source, trade, and build partnerships across Europe and Southeast Asia.
Quality First
Consistent product quality and reliable communication with every supplier, treated as a baseline, not an afterthought.
Flexible Sourcing
Certified and non-certified sourcing options, matched to what each buyer actually needs.
European Market Focus
A dedicated focus on understanding German and EU import requirements as we grow.
Partnership Approach
Long-term cooperation over transactional selling, relationships that grow alongside our partners.
Why Alserd
Built for European buyers who value direct communication, clear sourcing, and a partner who grows with them.
- ✓Germany-based business
- ✓Direct sourcing from origin
- ✓Transparent communication
- ✓Custom specifications available
- ✓Sustainable sourcing approach
- ✓Long-term business mindset
Importers & Wholesalers
Reliable supply at competitive terms.
Food Industry & Retailers
Vanilla and charcoal with clear origin and traceability.
Private Label & Shisha Brands
Custom packaging and OEM sourcing arrangements, on request.
We believe trust comes from transparency.
We welcome questions about product origins, sourcing, and our supplier relationships, openly and honestly, at every stage of growth.
Let’s build something reliable, together.
Importers · Wholesalers · Retailers · Manufacturers · Private Label
Contact
We welcome inquiries from distributors, wholesalers, retailers, and private label brands. Reach out any time.